Important Policy Update from Harrison’s Bird Foods

Thank you for being our valued partner and distributor.  HBD works to maintain a tradition of high quality and nutritional standards. We are working diligently to ensure distribution of our product in the online space is properly managed, particularly with how our products are priced for resale by our partners.

Attached is a newly revised Minimum Advertised Pricing (MAP) policy that HBD has adopted and is effective immediately.  Please note that this revised policy applies to all retailers of HBD products in the United States and sets forth a separate MAP pricing structure for retailers who advertise “free shipping” or “shipping included.”  HBD retains the right to decline to make further sales to retailers who violate this policy.

Violations of this policy shall be determined by HBD in its sole discretion. Please read it carefully.  If you have questions regarding this policy, please contact the administrator at MAP@harrisonbirdfoods.com or call 800-346-0269 and any one of our representatives can assist you.

Please see following link designating HBD’s MAP pricing schedule:
HARRISON’S MAP POLICY (pricing schedule on Page 2)

The two tiers of MAP are in order to fairly address the two prevalent and distinct selling methods: (1) a standard minimum price and (2) a minimum price for when shipping is included in the overall price (example: Amazon Marketplace).

Tier 1: retail MAP.
Tier 2: retail MAP, combined with shipping (free shipping).

Policy is effective 4/1/19 and all advertised (online/Amazon etc) pricing should be updated immediately.
Distributors will be responsible for making sure their reseller customers are aware of policy and in compliance.

Your cooperation is very much appreciated. As always, we appreciate your business and encourage you to continue to promote healthy birds through healthy diets.